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Branding: In Five and a Half Steps de Michael Johnson
Descripción - Reseña del editor The ultimate step-by-step, visual guide to creating a successful brandMichael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.With more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.Table of ContentsIntroduction • 1. Investigate • 2. Strategy and Narrative • 2.5. Bridging the Gap • 3. Design • 4. Implement • 5. Engage or Revive Biografía del autor Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight 'pencil' awards from D&AD, thirteen Design Week awards and four NYADC 'cube' awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week's 'Hot 50' list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.
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6 libri sul branding che non possiamo non leggere nel libro sono presenti case history tra le più famose come la campagna politica di obama, mozilla e coca cola che motivano le scelte delle agenzie analizzando le esigenze del cliente con i risultati sperati ed ottenuti la brand identity si mostra come una stimolante fusione tra scienza e creatività branding in five and a half steps Materias la central 2020 materias la central 2020 utilizamos cookies propias y de terceros para mejorar nuestros servicios y mostrarle publicidad relacionada con sus preferencias mediante el análisis de sus hábitos de navegación Google libros libros haz búsquedas en el mayor catálogo de libros completos del mundo mi colección editores información privacidad términos ayuda
Detalles del Libro
- Name: Branding: In Five and a Half Steps
- Autor: Michael Johnson
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 10 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
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Branding in five and a half steps michael very well guided this five steps of branding the book intrigue you to think more from the start of a job into branding because every company dream on succes this book is a start and finish for every designer who want more Libros en google play disfruta millones de apps, juegos, música, películas, libros, revistas y mucho más en android en cualquier momento, estés donde estés y en todos tus dispositivos Libros gratis para todos rakuten kobo libros gratis para personas interesadas en libros gratis y que les gusta leer libros gratis y que buscan libros gratis para leer libros gratis
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